How to Prevent Click Fraud

Historical Records Auditing

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Don’t leave money on the table! Chances are that until now your company has been paying for at least some false or fraudulent clicks. The evidence of these improperly billed transactions is hidden deep within your server log files. Basic analysis and data manipulation may find a patch work of data to support this but to present a comprehensive set of evidence to support a full refund, your company will need the full support of a historical records auditing engagement team.

It is important for you to analyze all available evidence of false or fraudulent clicks using a unique process that combines both analytical and substantive analysis with heavy use of both technology and human supervision. The steps to our process include the following:

Click Fraud Prevention Planning

During the planning stage certain information should be gathered such as technology identification, historical PPC expenditures by company, confidentiality agreements and the communication of expectations concerning the engagement.

Secure Sourcing or On-site Access of Server Log Files and Other Evidence

Take precautions to protect the privacy and integrity of your log file data. Steps include the use of a secured server, contractual agreements requiring confidentiality and the use of encryption technology when applicable. Keep your IT department fully informed of the methodology used to protect your data and always have a contact with which to discuss any issues.

Data Compilations and Analysis

Use secure servers to compare your records to industry trends using updated algorithms to identify a set of data that could indicate abuse. Have this set of date analyzed by experts to determine if a PPC company refund is appropriate.

Client Validation and Reporting

Compile a user-friendly report documenting the results for management. Discuss the findings with key personnel of your company to ascertain the completeness and accuracy of the evidence.

Refund Process Assistance

Your company can choose to administer the refund process in-house or have a 3rd party act as your agent.